"Just at the time the sport of NASCAR was primed for mainstream attention and it's fans were ready to connect on a more personal level with their favorite drivers, along came the passionate vision of Russ and Molly Harris.
Like powerful magnets destined to be connected, Russ and Molly were magically drawn to a then 21-year old driver from Vallejo, CA. Like them, rising-star, Jeff Gordon, believed that offering the fans unprecedented access to information, insight and the enviable position to touch and be touched by their favorite driver could elevate the sport to new heights.
As fans, Russ and Molly truly understood what it would take to build a loyal fan following. Their heart-based innovation and dedication to shift from increasing a fan base to building a "family of passionate followers" made them true pioneers in the business.
Although the internet has dramatically changed how fans connect with their drivers today, there was a time not so long ago when fans experienced their love returned by two dedicated fans who were hand-selected to Open Jeff Gordon's Mail!"
~ Hal Price, Former Brand Manager for Jeff Gordon www.halprice.org